How Dan Murphy’s streamlined their order deliveries

FreightExchange

January 28, 2025
Dan Murphy's deliveries
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Shorty’s Liquor, part of Dan Murphy’s responsible for providing corporate beverage supply, event planning and corporate gifting services, streamlined their order deliveries. Their 17 strong customer service team manages all aspects of beverage supply and delivery plans for clients. Shorty’s used 12+ carriers to deliver to event and corporate locations from Dan Murphy’s stores Australia-wide.

The processes for quoting and dispatching orders with carriers on the phone or via email manually for each order was time consuming and error prone. Team members were calling carriers early in the morning, late at night, on public holidays and on weekends to ensure that event orders were going to arrive on time. 

There was no end-to-end quoting, tracking functionality or automated way to know that orders were on track for delivery. 

Solution needed

Rather than hiring a logistics manager to oversee the quality of the services provided by a growing team, Shorty’s investigated a freight management solution instead.

They needed a solution to provide visibility over all quotes & deliveries to ensure that the delivery was booked in with the right carrier, on the right date and time. It needed to be easy to use and accurate so that their planners could complete quotes and orders instantly while on the phone with clients.

They selected FreightExchange as it was specifically designed for complex supply chains, on time shipping requirements and for use with numerous bespoke transportation options.

How FreightExchange helped

FreightExchange created integrations with 5 transport companies, and configured integrations with 1 more for visibility over all quotes, bookings and deliveries from order to proof of delivery.

We loaded and configured the detailed rate cards and surcharges for all transport carriers to ensure all quotes and deliveries were created correctly.

We configured the delivery screens to allow the event planners to ensure deliveries were confirmed within a precise delivery window 24/7/365.

The Outcome

Since implementing the FreightExchange platform, Shorty’s planners no longer need to set their alarms on Boxing Day to call carriers to ensure deliveries are on track, they can simply check their real time tracking. Their delivery costs are now quoted instantly & and the time it takes to quote & manage orders has reduced significantly. 

Solution needed

Rather than hiring a logistics manager to oversee the quality of the services provided by a growing team, Shorty’s investigated a freight management solution instead.

They needed a solution to provide visibility over all quotes & deliveries to ensure that the delivery was booked in with the right carrier, on the right date and time. It needed to be easy to use and accurate so that their planners could complete quotes and orders instantly while on the phone with clients.

They selected FreightExchange as it was specifically designed for complex supply chains, on time shipping requirements and for use with numerous bespoke transportation options.

How FreightExchange helped

FreightExchange created integrations with 5 transport companies, and configured integrations with 1 more for visibility over all quotes, bookings and deliveries from order to proof of delivery.

We loaded and configured the detailed rate cards and surcharges for all transport carriers to ensure all quotes and deliveries were created correctly.

We configured the delivery screens to allow the event planners to ensure deliveries were confirmed within a precise delivery window 24/7/365.

The Outcome

Since implementing the FreightExchange platform, Shorty’s planners no longer need to set their alarms on Boxing Day to call carriers to ensure deliveries are on track, they can simply check their real time tracking. Their delivery costs are now quoted instantly & and the time it takes to quote & manage orders has reduced significantly. 

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