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How Olive Centre Saves Hours Every Week With a Single Freight Management Platform

FreightExchange

July 2, 2025
Olive Centre freight management solution by FreightExchange
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The Olive Centre needed a freight solution that could integrate with NetSuite and that allowed them to maintain their existing rates & relationships with StarTrack, TNT, and TGE.

 

For The Olive Centre, freight has long been one of the most challenging aspects of the business, yet it’s a necessary and unavoidable component. As Australia’s leading supplier of specialist equipment for olive producers, the company handles large, often rural-bound shipments that must be delivered reliably and cost-effectively.

With each carrier operating through its own platform, freight quoting and tracking had become a manual, time-consuming task… one that slowed response times and created bottlenecks for both the team and its customers.

That changed when The Olive Centre recently implemented FreightExchange, a single management platform that unified their freight operations and delivered immediate results.  We never knew it existed!

 

“Freight to date has been one of our most challenging issues in our business and is a necessary component,” says Amanda Bailey, CEO of The Olive Centre. “We knew we needed a smarter, scalable solution.”

The Challenge

Prior to implementing FreightExchange, quoting freight was a repetitive and manual process. Their team had to log into multiple carrier systems i.e. StarTrack, TNT, and Team Global Express and then enter the same shipment data repeatedly to compare pricing. Even then, direct freighter quotes with the various portals lacked critical details like numerous and growing list of surcharges and forever changing fuel levies, making accurate customer pricing nearly impossible.

To make matters worse, The Olive Centre was managing approximately 400 pages of surcharges and postcode-specific conditions across all their freight carriers. Training staff to interpret and apply this information accurately was incredibly difficult… if not unmanageable.

 

“There is no way you could get a new staff member to start calculating freight,” says Amanda. “The complexity was just too high.  So we had experienced staff only able to manage freight quotes”

 

Customer service was also heavily impacted. Customers frequently called asking for updates on their shipments, as existing systems lacked real-time visibility and communication features.

The Solution

Enter… FreightExchange, who provided a single, centralised platform that integrated with.

The Olive Centre’s existing carrier accounts while also allowing additional broker rates when needed with additional carriers.

Key features include:

  • All-in-one quoting interface with real-time visibility across all carriers
  • Inclusion of all surcharges and levies – so quotes are accurate the first time
  • Customer tracking emails triggered automatically with every shipment update at the different stages.
  • Support from FreightExchange’s specialist team, who loaded rates and configured the platform

 

“The FreightExchange team even loaded all our rates for us. You don’t need to be a freight expert – they’ve thought of everything,” Amanda Baley.

The Results

Since implementing FreightExchange, The Olive Centre has:

  • Reduced quote preparation time from hours to minutes
  • Eliminated nearly all customer tracking calls, thanks to automated email updates
  • Improved quote accuracy by capturing surcharges and levies
  • Increased internal efficiency, especially during the busy harvest season
  • Built scalable freight capability, ready to grow with the business

 

“Now we can generate quotes at scale, accurately and fast, and get back to customers in record time,” says Amanda. “It handled our harvest season workload without a hitch. It’s been a game changer for us and our team.”

 

Thanks also to the FreightExchange API, The Olive Centre is now building backend integrations to extend functionality even further.

Looking Ahead

What started as a solution to simplify internal logistics has become a critical tool in The Olive Centre’s operations. Amanda is even exploring how FreightExchange could be offered as a service to her own clients.

 

“There’s no way we would ever go without using FreightExchange again,” she says. “It’s changed everything.  Our customers are happier, tracking freight is a breeze!”

 

Want to know how we can help your business optimise your freight? Book a discovery call with one our freight experts today!

Content

The Challenge

The Solution

The Results

Looking Ahead

 

“Freight to date has been one of our most challenging issues in our business and is a necessary component,” says Amanda Bailey, CEO of The Olive Centre. “We knew we needed a smarter, scalable solution.”

The Challenge

Prior to implementing FreightExchange, quoting freight was a repetitive and manual process. Their team had to log into multiple carrier systems i.e. StarTrack, TNT, and Team Global Express and then enter the same shipment data repeatedly to compare pricing. Even then, direct freighter quotes with the various portals lacked critical details like numerous and growing list of surcharges and forever changing fuel levies, making accurate customer pricing nearly impossible.

To make matters worse, The Olive Centre was managing approximately 400 pages of surcharges and postcode-specific conditions across all their freight carriers. Training staff to interpret and apply this information accurately was incredibly difficult… if not unmanageable.

 

“There is no way you could get a new staff member to start calculating freight,” says Amanda. “The complexity was just too high.  So we had experienced staff only able to manage freight quotes”

 

Customer service was also heavily impacted. Customers frequently called asking for updates on their shipments, as existing systems lacked real-time visibility and communication features.

The Solution

Enter… FreightExchange, who provided a single, centralised platform that integrated with.

The Olive Centre’s existing carrier accounts while also allowing additional broker rates when needed with additional carriers.

Key features include:

  • All-in-one quoting interface with real-time visibility across all carriers
  • Inclusion of all surcharges and levies – so quotes are accurate the first time
  • Customer tracking emails triggered automatically with every shipment update at the different stages.
  • Support from FreightExchange’s specialist team, who loaded rates and configured the platform

 

“The FreightExchange team even loaded all our rates for us. You don’t need to be a freight expert – they’ve thought of everything,” Amanda Baley.

The Results

Since implementing FreightExchange, The Olive Centre has:

  • Reduced quote preparation time from hours to minutes
  • Eliminated nearly all customer tracking calls, thanks to automated email updates
  • Improved quote accuracy by capturing surcharges and levies
  • Increased internal efficiency, especially during the busy harvest season
  • Built scalable freight capability, ready to grow with the business

 

“Now we can generate quotes at scale, accurately and fast, and get back to customers in record time,” says Amanda. “It handled our harvest season workload without a hitch. It’s been a game changer for us and our team.”

 

Thanks also to the FreightExchange API, The Olive Centre is now building backend integrations to extend functionality even further.

Looking Ahead

What started as a solution to simplify internal logistics has become a critical tool in The Olive Centre’s operations. Amanda is even exploring how FreightExchange could be offered as a service to her own clients.

 

“There’s no way we would ever go without using FreightExchange again,” she says. “It’s changed everything.  Our customers are happier, tracking freight is a breeze!”

 

Want to know how we can help your business optimise your freight? Book a discovery call with one our freight experts today!

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