Case Studies

How Shoretrade ships from the trawler to the door with FreightExchange


Cold Chain Carriers


eCommerce Orders


Locations Served


About Shoretrade

ShoreTrade is a B2B Online Trading Marketplace that allows sale of seafood direct from fishery to wholesaler. ShoreTrade allows trade of seafood across multiple countries, with complete end to end logistics solutions.

Complex Distribution Network in Remote Locations

Shoretrade is a seafood trading platform that connects seafood wholesalers to restaurants and seafood markets. They needed a solution to quote and manage the shipping for seafood orders via a complex cold chain network.

Flexible Cold Chain Freight Management Solution

As part of this project we:

  • Automated freight quoting and shipment management via the ShoreTrade eCommerce platform,
  • Procured and managed high quality road and air freight carriers Australia wide
  • Provided an interface to track and manage all freight movements and communication
  • Provide transport management capabilities for ShoreTrade
  • The ability to consolidate cargo from requested destinations for delivery

Due to the sensitive nature of the freight, we also worked with Shoretrade to define the freight management procedures and escalation points. For example, the timelines and management processes if goods do not get loaded to flights.

End to end logistics

Shoretrade incorporated FreightExchange’s rate management system into their eCommerce portal, allowing customers to get a direct quote and manage the downstream processes. They now have:

  • Rates and integrated transport services with over 15 cold chain carriers
  • An interface to manage rates and book deliveries Australia wide
  • An interface to track seafood orders from the trawler to the door


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