How FreightExchange & Partbot Are Transforming Automotive Parts Distribution Together

FreightExchange

July 22, 2025

When Partbot launched, their mission was clear: standardise automotive product management, sales and fulfilment. But as their platform scaled to serve thousands of Australian customers including aftermarket manufacturers, distributors, and ecommerce merchants, so did logistical headaches. Manual freight bookings, fragmented carrier communication, and a lack of shipment visibility created significant friction, slowing growth.

Time spent juggling spreadsheets and chasing up freight updates was time stolen from customer service and product development. Partbot needed a modern logistics partner to complement their advanced distributor management and fulfilment platform—one that could keep up with the agility and ambition of a fast-growing tech company.

Partbot knew there had to be a better way to manage freight and they didn’t want to have to build the entire solution themselves. Read the story below to find how Partbot revolutionises automotive parts distribution with intelligent automation.

“We trialled several systems to support Partbot’s fulfilment platform, and none were able to meet our needs until FreightExchange; they think like us, they move fast like we do and the solution we’ve developed together brings us closer to our mission to standardise and modernise automotive ecommerce.“

– Rod O’Neill, Head of Product / Co-Founder, Partbot

Enter FreightExchange

As a leader in Transport Management Systems (TMS) and freight management, FreightExchange works with medium to large Australian businesses—3PLs, 4PLs, and high-volume shippers—to streamline operations and take control of logistics costs. Our agile development team frequently engages customers like Partbot to iterate on features and drive rapid improvements.

Partbot turned to FreightExchange with a wish list: real-time freight quotes, BYO carriers and rate cards, multi-package and ugly-freight support, end-to-end shipment tracking, seamless order fulfilment, and a scalable platform that could grow with them. More importantly, they wanted a partner who would listen and align with their mission.

The FreightExchange team worked collaboratively with Partbot to deeply understand their pain points. Together, we mapped their shipping workflows and pinpointed inefficiencies: repeated data entry, slow carrier responses, and gaps in customer updates.

With FreightExchange, we’re now able to onboard new distributors and stockist networks faster and run their fulfillments on autopilot, returning valuable hours to our teams.”

– Rod O’Neill, Head of Product / Co-Founder, Partbot

FreightExchange’s API and BYO carrier features allowed Partbot to:

Automate Freight Booking: Over 3000 orders placed via Partbot were automatically quoted, booked, and confirmed through FreightExchange, eliminating manual steps and reducing booking times by over 50%.
Consolidate Carrier Management: FreightExchange’s platform provides a unified dashboard for all shipments—regardless of carrier—ensuring nothing falls through the cracks. Partbot easily integrated their larger distributor’s existing carrier accounts, utilising their pre-negotiated rates and services, alongside FreightExchange’s other broker carriers for smaller customers.
Customised integrations: From order to warehouse to doorstep Partbot have used our flexible shipping APIs and integrations to customise and streamline every part of the customer journey. This tailored approach supports over 40 ecommerce merchants and automotive websites, thousands of retail customers and a network of distributors and their stockists.
Scaling With Demand: As Partbot expanded nationwide, FreightExchange’s flexible solution scaled effortlessly, allowing them to onboard new carriers and integrate evolving workflows with ease.

The Results

Efficiency Gains: Admin per order shrank drastically by 2-4 hours per day. Teams now focus more on growth and customer support, rather than paperwork and data-entry.
Cost Savings: Automated carrier selection based on real-time pricing and service levels meant Partbot could always choose the best freight option, providing their merchants with significant savings.
Superior Customer Experience: Order transparency, real-time shipment tracking and fast delivery means happier customers and repeat business.

“Partbot challenged us to iterate quickly and listen closely. Their feedback really helped improve our product. We’re proud to power their growth and set new standards for the industry.”

Dipika Dholi, Head of Platform, FreightExchange

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