Case Studies

How Hudson Pacific streamlined cold chain procedures using FreightExchange


Achieved Delivery in Full, On Time


Number of Cold Chain Carriers


Amount of Increased Visibility


About Hudson Pacific Foodservice

Hudson Pacific has been delivering high quality food products to foodservice industry since 1985. As one of the largest members of Countrywide Network, Hudson Pacific’s buying power gives their customers access to great products at a great price.

Complex Ordering and Shipping Processes

Hudson Pacific were not set up as a food distribution company and they were not enabled on how to go about managing their distribution, at the point of FreightExchange’s introduction into their system, all their processes required manual input and in consequence were slow, redundant and cumbersome.

The key problems they faced were

  • Manual addition and management of complex contracts with freight forwarders, 3PLs and domestic logistics providers.
  • Zero freight visibility and no centralised platform to manage outgoing or incoming freight.
  • Redundant processes taking a lot of time out of senior members in the team.

Removal of Redundant Processes via Automation

After the introduction of FreightExchange into their distribution network and funnel, a cold chain carrier network nationwide was setup to assist Hudson Pacific in the distributions and managed it for them to ensure all shipments are fulfilled and delivered in full, on time. To ensure the processes to work with logistics vendors were streamlined, FreightHQ also helped Hudson Pacific to add and managing complex contracts with freight forwarders, 3PLs and domestic logistics providers in Australia.

75% More Visibility & Transparency

  • Transparency: By providing a central freight management system, cost, service & performance analytics-enabled greater transparency over costs and the logistics operations.
  • Operational Efficiency: Better utilisation of high value staff hours enabled by the automation of redundant processes
  • Cost savings: Streamline cold chain, time sensitive shipments DIFOT, reducing admin work and reduction in labour costs

Press & Partners

Here are some of the associations, partnerships and mentions we've acquired over the last 6+ years of being in business.